ACT Energy Drinks

By 2009 The United States Is Expected To Have The Largest Market In Energy Drinks

Dublin (PRWEB) December 16, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c29598) has announced the addition of the Zenith International report: Global Energy Drinks 2005 to their offering.

The global energy drinks market saw double-digit growth in 2004, up 17.8%. Growth was driven by new energising concepts, strong marketing and product positioning, and a push into emergent markets.

The concept of caffeine based ‘body and mind stimulating’ energy drinks originates from Japan and Thailand. Although Asia Pacific remained the leading region with a 58.1% share of global volume in 2004, its market share is expected to gradually decline as other markets evolve. The North American region holds the next largest share – 14.7% – and has seen impressive volume gains. The United States is expected to become the largest country market by 2009.

Although energy drinks remain niche within the broader soft drinks category, it is one of the most dynamic soft drink segments and its sustained growth rates are testament to the energy drink concept’s staying power. Red Bull is the undisputed global market leader, but a broadening of the category and proliferation of brands means that gradually its share is being eroded.

Red Bull remains the archetypal energy drink, but other energy drinks companies are formulating products using an array of other energy boosting ingredients such as green tea, yerba maté, and ginkgo biloba, and revitalising ingredients such as vitamin C, schizandra, açaí, ginger and cranberry extracts. ‘Energising’ beverage formulations that feature many of these ingredients are also encroaching on other drinks segments, such as smoothies, carbonated soft drinks and iced teas.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith’s Global Energy Drinks 2005 report is meticulously researched and is divided into eight main sections – a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Middle East, Asia Pacific, Australia.

For more information visit http://www.researchandmarkets.com/reports/c29598

Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Bomba Energy Drink Enters the Arizona Market

Phoenix, Arizona (PRWEB) March 28, 2007

Bomba®, a popular energy drink that originated in Austria is now available in the Arizona market. Bomba Energy Drink replenishes the body with essential vitamins and nutrients that are often depleted during physical exertion. Bomba contains ingredients that help you remain active for four to five hours without the typical “slump” that is common with other energy drinks. A key differentiator of Bomba is that it contains no glucuronolactone, a key ingredient in other energy drinks that has been linked to a variety of health problems such as rapid pulse and increased heart rate when combined with alcohol. Bomba is available in four unique flavors: Original, Berry, Black Currant, and Ruby Orange. It is packaged in an eye-catching plastic bottle that has a resealable cap to retain freshness. Bomba has no bitter aftertaste or acid that can be irritating to those with sensitive stomachs. Bomba is currently available at several Phoenix area stores and retails for $ 1.99.

With Arizona’s summer heat, energy drinks have become a popular beverage among those who work outside and need to stay hydrated and quench their thirst. The added boost that comes from Bomba’s key ingredients, caffeine, taurine, sugar and guarana extract, will provide a much needed energy boost for those that are involved in physical activities–inside and out. Bomba can be used in a wide variety of beverages: as a versatile mixer with alcohol, as an energy booster in non-alcoholic drinks as well as a refreshing pick-me-up on its own.

“Bomba is packed with flavor and offers a consistent energy boost; none of the peaks and crashes that are found with other energy drinks,” said Gerald Heigenhauser, CEO and President of Genuine- Wellness brands and importer of Bomba. ” Many of the energy drinks on the market lack good flavor and are consumed because of the energy benefits. Bomba was developed to not only provide an immediate ‘pick-me-up’ but to provide great taste in a variety of unique flavors.”

Because Bomba has a re-sealable top, rarely found in energy drinks, consumers are not required to drink the entire beverage at one time, they can simply reclose the cap and the product will stay fresh.

“Bomba Energy Drink is a great alternative for those who need to stay alert while on the job, studying or during social activities. With our unique flavor profiles you can choose a different taste depending on your mood or activity,” said Heigenhauser.

For more information about Bomba Energy Drink, you may visit their Web site at http://www.bomba-usa.com. Photos and visuals of Bomba are also available.

About Bomba Energy Drink:

Bomba Energy Drink originated in Austria and is now being introduced to the U.S. market. Bomba is sold in a uniquely designed, resealable bottle and offers consistent energy with none of the peaks and lows that can be found in other energy beverages. Bomba comes in several flavors including Original, Berry, Black Currant and Ruby Orange, which are great for mixing and on their own.

For More Information Contact:

Mary Garrett at 602-432-2010

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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