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Global Yoghurt Consumption to Surpass $ 67 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) February 8, 2010

Global dairy industry’s rapid growth is attributed primarily to the advent of functional products, with characteristics such as low-sugar, low-fat, cholesterol-reducing and favorable impact on digestive health. Among all functional foods, yoghurt is considered an ideal medium for delivery of beneficial functional ingredients. Consumer focus on healthy lifestyle is a major driving force for the global yoghurt and yoghurt drinks market. Over the years, the market has witnessed a shift from conventional spoonable yoghurt products towards yoghurt drinks, as well as products that are specifically targeted at children. In addition, demand for organic yoghurt products with natural ingredients is also on the rise. Innovative and premium products such as bio yoghurts or yoghurts enriched with juice and fruits are also finding favor among consumers. Attractive packaging and aggressive promotions play a major role in enticing consumers to purchase yoghurt products.

Europe and Asia-Pacific dominate the global yoghurts market with more than 80% share of volume consumption, as stated by the new market research report on yoghurt. Asia presents a huge opportunity for global health food retailers (including yoghurt manufacturers) due to the rising incidence of lifestyle-related health concerns such as diabetes and obesity brought on by rapid economic development and rising income levels. Consequently, yoghurt consumption in Asia-Pacific is projected to reach 5.2 million tons by 2012. China represents the fastest growing regional market for yoghurt, in terms of consumption (value and volume).

Refrigerated yoghurt constitutes the fastest growing sector, and benefits from its positioning as a health-promoting product. Products with the ability to improve immune system and enhance digestive functioning are expected to hold ground in the future. Households with children constitute the segment with potential growth opportunities. However, rising prices of refrigerated yoghurts drinks are acting as deterrents, preventing consumers from making repeat purchases. In addition, low-cost substitute products such as kefir milk and smoothies are posing intense competition for the products.

Global yoghurt market is characterized by intense competition prompting leading players differentiate themselves by focusing on health benefits, branding, and incorporation of ingredients (namely fruits). Key players profiled in the report include Arla Foods UK Plc, General Mills Inc., Groupe Danone, Inner Mongolia Yili Industrial Company Ltd, Meiji Dairies Corporation, Mengniu Dairy Company Limited, Nestle S.A., Sodiaal SA, Yoplait Dairy Crest Limited, Yeo Valley Group Ltd, and Yakult Honsha Co., Ltd., among others.

The report titled “Yoghurt: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. The study analyzes market data and analytics in terms of both volume and value consumption.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Yoghurt_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.

Telephone 408-528-9966

Fax 408-528-9977

Email press@StrategyR.com

Web Site http://www.StrategyR.com/

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Power-Up ENERGY Announces Agreement with Vroom Foods, Inc. to Become Exclusive U.S. Distributor of Buzz Bite® Energy Chews to the Single Vend Bulk Vending Channel

Power-Up ENERGY  announces it has reached an agreement with Vroom Foods, Inc. to become the exclusive U.S. distributor of Buzz Bite Chocolate Energy Chews to the single serve bulk vending channel. In 2004 Vroom Foods created the energy chew category and remains committed to supporting its bulk vending partners. Vroom Foods understands that Buzz Bites are a natural product for bulk vendors and wishes to support all bulk vendors who wish to be a part of the explosive energy vending category. Buzz Bite Energy Chews come in Chocolate and Mint Chocolate flavors and contain roughly the caffeine equivalent as one energy shot, one energy drink or a cup of coffee, all in one little energy chew that is both affordable and portable.

“Buzz Bites are a perfect product for bulk vendors of all machine types,” says Keith Woodard, President of Power-Up ENERGY. “Buzz Bites can be capsulated in 1.1″ or 2″ capsules and vended from any bulk vending machine with a 1″ or 2″ product wheel” says Woodard. “Buzz Bite Energy Chews was the first energy product available to bulk vendors in the energy category and is the fastest growing segment of retail sales” says Woodard. According to industry resources, there are 10,000 bulk vendors in the U.S., but it is estimated that there are as many as 2 million home business vendors who have placed vending machines. New bulk vending machines can be purchased for $ 50-$ 75 and used machines can often be found online for as low as $ 25. A low cost machine combined with the right product can pay for itself in a couple of months,” says Woodard. Keith Woodard is counting on energy chews to become as popular as energy shots have recently become. “First we had coffee, then energy drinks, followed by energy shots and now energy chews,” says Keith Woodard, “Buzz Bites have roughly the equivalent energy of the leading selling energy shot or energy drink, without the off taste or the inconvenience of a liquid, at about 1/6th the cost; it makes sense for consumers and vendors.”

Vroom Foods also sees strong growth in the bulk vending market. “This is the first product available to bulk vendors that can be vended in any bulk vending machine without the requirement of buying into a business opportunity-like program,” says Jason Kensey, Founder and CEO of Vroom Foods. “For a few hundred dollars one can buy a few machines and product to test with their other bulk vending machines at existing locations”. “We have already seen strong vending sales in businesses, workforce lunchrooms, colleges, restaurants, gyms, and retail locations. With Power-Up Energy as our distributor we can reach even more customers through the bulk vending channel. For only 50 cents consumers can purchase the same energy as one energy shot, drink or cup of coffee from any bulk vending machine.”

About Vroom Foods, Inc

Headquartered in Costa Mesa, California, Vroom Foods produces Foosh® Energy Mints and Buzz Bite® Chocolate and Mint Chocolate Energy Chews. These convenient, portable and affordably priced products are a popular source of energy to help people on the go. Consumers can purchase Foosh Energy Mints and Buzz Bite Chocolate and Mint Chocolate Energy Chews nationwide or online.

About Power-Up Energy

Headquartered in Portland, Oregon Power-Up ENERGY is the exclusive U.S. Distributor of Buzz Bites Energy Chews for Vroom Foods, Inc. to the single serve bulk vending channel. Power-Up ENERGY is bringing energy vending products to vendors across the country expanding the market reach of Vroom Foods, Inc. Both companies are committed to bringing affordable energy to consumers.

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